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Who said wine is only meant for drinking?

22/09/2014

The Hurtado Ochoa family from La Rioja has crafted a limited production of three new generation wines that brings together their Viticulture and Wine expertise with awareness of the increasing importance of new technologies.  A fragrant White, a fresh and structured Crianza and an elegant Reserva. The buyer of Vinsual Wine, either private or company, only has to select her/his favourite style among  Vinsual’s range, and follow the easy steps that appear on the bottle neck hang tag, or on the “How it Works” section on our Website. These simple steps allow the buyer to customize the Wine with a Message or Dedication (winepost) through Text or Video addressed exclusively to the Bottle recipient. The free Vinsual App -available on Google Play and Apple Store- will be downloaded by the addressee in order to discover the message and enjoy the uniqueness of the only visual wine with Augmented Reality available on the market. 
 

The Vinsual family consists of three D.O.Ca. Rioja wines that follow up two packaging lines: on one hand, a young White and a red Crianza whose design portray the essence of ancient correspondence, those letters that were eagerly awaited and read with passion. These wines come within a postbox-shaped cylindrical case (it could not be otherwise). On the other line, the Red Reserva leads us to the ocean by depicting one of its most lyrical elements, the seashell that becomes the starting point for guiding us to the hidden message.

These three wines come from the rigorous selection of the best grapes from the family’s vineyards. It follows a meticulous vinification and a careful ageing process in barrel and bottle, for the Crianza and Reserva. The result is a limited number of remarkable wines framed with innovative technology, modern and attractive design.

  • ANUARIA AWARDS 2014
    Vinsual has got an “Anuaria Selection” in the category related to the best packaging in Anuaria Awards 2014.
    Other selected products in the same category belong to well-known firms, such as Zara or Marcilla, and also important institutions as Barcelona F.C.  Really good news!!!! Thanks a lot Anuaria.
  • Vinsual in Packaging of the World and The Dieline

    Vinsual has reasons to celebrate. In October, two of the most influential and visited package design websites of the world "The Dieline" and "Packaging of the World" have published our wine. Many thanks!!

  • A wine to be watched. A wine as a gift. A wine with a message. Three phrases. A single speech. A Visual Wine letter of presentation that retrieves and updates the popular concept of Message in a Bottle 3.0, until it has been turned into the focus of a project which goes beyond what is originally seen.

  • VISUAL WINE and CALCCO come together to create Vinsual. An idea full of hidden messages, of codes to decipher that oblige the user to interact with the product just acquired. It must be customized, given sense and sent to another person who will also search inside to find the meaning of all these actions.

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